I was about to open a similar thread but found yours first. Since I'm willing to bet that our location is different I won't really answer your question. But I will say that I'm an avid buyer of store brand products, especially food, since the money I save makes a difference. What I was curious about though is about the quality of said food products. Are they ok? It's kinda foolish to think that a cheaper item is bad or worst than a more expensive one but this is what I think. While the food tastes great I keep wondering if it's healthy for my family.