Morrisons are introducing a semi-loyalty scheme where they will match the price of competitors including Aldi and Lidl, but here is the catch, you get points. For each penny its a point and you get a £5 voucher once you reach 5000 points. So the points aren't on your shop, only on the products that they price match from their database. I can't see it attracting people as customers want cash discounts, not more points and vouchers and it's a little late as they've lost customers to Aldi and Lidl already.
