I'm not sure if it's like this at every Target location, but I've noticed in my area that for some reason, they only charge like $3 per bottle for the Nivea Men's Body Wash, whereas it's normally more than twice that at other stores such as CVS or Rite Aid. At first I thought it was just some promotion they were doing, but every time I go back for more it's still only $3. Just wanted to pass it along if any of you buy this stuff as well. I love the scents it comes in, especially the Platinum one.