This is one of those things that I don't cheap on. Store brand just doesn't taste as good! Let Go of My Eggo. They are so buttery fantastic. I can eat them straight from the toaster without anything on them.
I use a brand called Van's which costs me a cool four dollars. I don't like the taste of any other waffles. The Van's taste more like homemade waffles and i'm pretty picky about certain foods. I try to get into the store bought brands andeven some commercial brands, but none of them really impress me. Now as far as things like salad dressing i'll use Great Value over anything else.
I definitely think price doesn't matter in this one. Unless you are making your own then they all taste exactly the same.