I was really shocked at how much this guy is marking up his olive oils. Basically he runs a business in the US where he imports large quantities of olive oils and vinegars then bottles them to order for each customer. These specialty oils, which sell on average for like $16 a bottle cost him somewhere around $2-3 a bottle according to him on the show. That is insane markup! I guess it's good to know before wasting money like that at one of these places. You can read more about it here: Log In Would you pay that much for a flipping bottle of oil?