I have found, especially when traveling, that you ca ask for a discount. For example, at the counter of a hotel you can ask "are there any coupons or coupon codes out there I should know about?" They should tell you where you can pickup a coupon. Then f you reply "how about you match that coupon for me so I don't have to drive across town to get that coupon?" They almost always do. Most of the time they will just say "there is X amount off if you bring in the so and so coupon, why don't I just charge you that price?" It really works. It may feel awkward the first time or two but who cares if it saves you $40.00?